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The ‘Kardashian Effect’ on Plastic Surgery Trends7 min read

The 'Kardashian Effect' on Plastic Surgery Trends
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Whether you’re a die-hard fan or a casual observer, there’s no denying that the Kardashians have greatly influenced how we perceive beauty today. 

Those plump lips and hourglass figures? Thank the Kardashians for their increasing popularity!

Ever found yourself scrolling through Instagram and stumbling upon a Kardashian selfie that left you awestruck? You’re probably thinking, “What kind of magic is this?” 

We’re here to tell you that it isn’t magic at all. 

The Kardashians have been setting beauty trends faster than you can say “contour,” and we’re here to spill the tea!

What is the 'Kardashian Effect' and Why Should You Care?

You’ve seen the headlines and maybe even caught an episode or two of “Keeping Up with the Kardashians.” 

But what exactly is the ‘Kardashian Effect,’ and how is it reshaping the world of aesthetic medicine?

Let’s talk numbers for a moment. There has been a 312% increase in lip filler procedures since 2000. 

Similarly, Brazilian Butt Lifts have seen a 77.6% jump since 2015. 

Coincidence? Probably not. These are the signature treatments that the Kardashians are known for, and the ripple effect is unmistakable.

A Tailored Approach to Aesthetics

If you’re intrigued by the sculpted cheekbones, full lips, or toned bodies popularized by the Kardashians but don’t want to be a carbon copy, that’s okay! Cosmetic medicine has evolved tremendously to offer tailored solutions.

You can tweak specific treatments to align with your unique facial structure, body type, and personal preferences. In other words, you can channel the ‘Kardashian Effect’ through your lens, creating a look that’s authentically yours. 

The ‘Kardashian Effect’ is more than just a social media phenomenon; it’s a reflection of broader societal attitudes towards aesthetics and beauty, signaling a growing acceptance and normalization of cosmetic procedures. 

Whether you’re interested in subtle touch-ups or considering a more significant transformation, understanding this cultural shift can empower you to make informed choices.

It’s not about losing yourself in another person’s look; it’s about finding new avenues to express your beauty. So, take what resonates with you from the Kardashian playbook and make it fabulously your own.

Are Fillers the New Makeup?

Fast-forward to today, and fillers are giving traditional makeup a run for its money. 

Sure, contouring with makeup offers quick fixes, but what if you want those effects to last longer than a swipe of the makeup remover? 

When you think about fillers, you might immediately picture the voluminous lips of Kylie Jenner. 

But remember that each Kardashian has embraced fillers differently, in sync with their personal style and face shape. 

Take Kendall, for instance; her approach is more subdued, focusing on natural-looking enhancements. 

From sculpting cheekbones to defining the jawline, fillers offer an array of possibilities to suit a wide range of aesthetic desires. They’re a multifunctional tool in the modern beauty toolkit. 

Want to eliminate those pesky under-eye bags? Dreaming of high, regal cheekbones? And let’s not forget the jawline—  once the realm of complex surgical procedures, now achievable through the minimally invasive magic of fillers.

What Procedures Go Well With Fillers?

What else might you do to achieve that “total package” look? Fret not because fillers play well with other aesthetic treatments, offering you a comprehensive beauty upgrade.

The Perfect Companion: BOTOX

BOTOX and fillers are often mentioned in the same breath but serve different functions. While fillers “fill in” the areas where volume has been lost, BOTOX works by relaxing the muscles that create wrinkles. 

Together, they offer a balanced approach to facial rejuvenation. For instance, using BOTOX on the forehead or around the eyes can complement the volumizing effects of fillers in the tear troughs or cheeks, creating a harmonious, youthful appearance.

If you’re getting lip fillers, consider BOTOX around the mouth to relax fine lines, making for a smooth, flawless finish. Alternatively, cheek fillers could be paired with BOTOX on the crow’s feet to achieve an overall lifting effect.

How Do BBL Trends Compare Before and After the Kardashians?

Before the Kardashians took the media landscape by storm, the Brazilian Butt Lift (BBL) was a niche procedure relegated mainly to specific communities or the well-heeled elite. 

However, the era of the Kardashians brought an undeniably mainstream focus to this transformative surgery. 

Kim Kardashian’s iconic curves have “broken the internet,” influencing popular beauty standards and triggering a surge in BBL interest. 

Now, people of various backgrounds, genders, and ages are more openly discussing and seeking out BBL procedures, setting a new standard for what’s considered mainstream.

How Extreme Will My BBL Look?

You’re in the driver’s seat regarding how your BBL will look. 

The procedure can be tailored to suit your body type, lifestyle, and aesthetic goals. Whether you want a natural uplift or more pronounced curves, the flexibility of modern BBL techniques at Aesthetica allows you to achieve the look you aspire to!

Which Procedures are Now Becoming Kardashian Signatures?

When we talk about the Kardashians, we’re not just talking about BBLs and fillers. 

The family has been associated with various treatments, many of which have seen increased popularity owing to their endorsement.

The Kardashians are avid proponents of CoolSculpting, a non-invasive fat reduction treatment. 

This procedure has gained immense popularity as it offers a non-surgical alternative to more traditional fat removal methods, aligning with the Kardashians’ emphasis on achieving great results with minimal downtime.

Morpheus8, a cutting-edge skin tightening treatment, and the famous “Vampire Facial,” which involves using your plasma to rejuvenate your skin, have also been enthusiastically embraced by the Kardashians. 

Khloe has openly endorsed and discussed rhinoplasty, contributing to its sustained popularity. The procedure exemplifies how the family’s influence extends even to more traditional surgical treatments.

In the world of aesthetics, the Kardashians have proven to be more than trendsetters; they’re veritable game-changers. Whether it’s BBLs or Vampire Facials, their influence runs deep, shaping the industry in groundbreaking and culturally significant ways.

Beautiful sexy woman in panties hand covers the chest

We Know All the Kardashian Beauty Secrets!

Meet us at 19500 Sandridge Way, Suite 350, Leesburg, VA 20176, or call us at (703) 574-4342 for a complimentary consultation with Board-Certified Plastic Surgeon Dr. Phillip Chang before moving forward with your procedure. If everything matches up, our team will help you navigate the entire process from beginning to end. Also, remember to check out our blog and social media for more information on cosmetic surgery trends!


  1. Sicardi, Arabelle. “The Kardashians Changed the Way We See Beauty – for Better or for Worse.” Allure, 16 Feb. 2021, www.allure.com/story/the-kardashian-effect. Accessed 31 Aug. 2023.
  2. Linkov, Gary, et al. “Perception of Upper Lip Augmentation Utilizing Simulated Photography.” Archives of Plastic Surgery, U.S. National Library of Medicine, May 2019, www.ncbi.nlm.nih.gov/pmc/articles/PMC6536866/. Accessed 31 Aug. 2023.
  3. ISAPS International Survey on Aesthetic/Cosmetic Procedures, www.isaps.org/media/pubgf4jc/global-survey-full-report-2019-english.pdf. Accessed 31 Aug. 2023.

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