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How BTS Caused a Global Surge in Men’s Cosmetic Procedures7 min read

How BTS Caused a Global Surge in Men's Cosmetic Procedures
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In the age of globalization, cultural diffusion transcends all borders with the help of music, art, fashion, and technology. 

The South Korean boy band BTS is one of today’s most influential global phenomena. Not only have they captivated audiences with their catchy tunes and intricate choreography, but they’ve also significantly impacted the international beauty industry. 

Let’s explore how BTS has inadvertently influenced the rise in men’s cosmetic procedures worldwide!

Redefining Male Aesthetics in the Modern Era

The narrative surrounding male aesthetics is rapidly evolving in today’s globalized world. 

No longer confined by traditional molds, men are actively redefining what it means to embody attractiveness and confidence. 

This shift in perspective is evident in various facets of modern society, from the fashion industry to mainstream media.

Fashion's Fresh Focus

Once dominated by a singular body type, fashion runways are now celebrating male diversity.

Designers are showcasing men of different shapes, sizes, and ethnic backgrounds, championing inclusivity.

The introduction of gender-neutral clothing lines further blurs the boundaries, encouraging men to experiment with their style fearlessly.

Grooming Goes Beyond the Basics

Men’s grooming routines have expanded dramatically. 

While shaving and essential skincare were the norms, today’s man is exploring advanced skincare treatments, haircare routines, and even makeup.

Brands are recognizing this shift, launching product lines catering to the modern man’s aesthetic needs.

Wellness and Fitness: A Holistic Approach

Physical fitness remains a cornerstone of male aesthetics. 

However, there’s a heightened emphasis on holistic well-being. 

Men actively pursue yoga, meditation, and mental health practices alongside their regular gym routines, understanding that authentic aesthetics encompass both mind and body.

Tattoos, Piercings, and Personal Expression

Once a mark of rebellion, body art is now a mainstream form of self-expression.

Men get tattoos and piercings that resonate with their personal stories, viewing them as enhancements to their aesthetics rather than detractors.

The Power of Global Icons

The world has seen its share of influential music groups, from The Beatles to One Direction. 

However, BTS’s impact is unprecedented in many respects. 

Beyond music, their influence on global fashion and beauty trends cannot be understated.

BTS: The Face of Modern Masculinity

As BTS began to rise in popularity, their signature look—flawless skin, expertly groomed eyebrows, and subtle makeup—ended up embodying modern masculinity. 

This was different from the rugged or traditionally Western-centric idea of manliness.

Instead, it was a fresh, youthful, and meticulously curated image that resonated with global audiences.

Male Beauty Standards in South Korea

To comprehend their worldwide appeal, one must first understand the beauty standards in BTS’s home country—South Korea. 

This nation strongly emphasizes a youthful, refined appearance for men. Smooth skin, soft features, and an overall groomed appearance are highly sought after. 

It’s no wonder South Korea leads in men’s cosmetics sales, with BTS often at the forefront of endorsing popular beauty brands.

BTS's Broader Impact on the Beauty Industry

The beauty and skincare industries have seen a surge in male clientele. Brands globally are expanding their men’s product lines, ensuring they cater to this growing demographic:

  • Rise in Men’s Skincare Lines: As the demand for flawless skin increases, major cosmetic brands are developing skincare lines specifically for men, emphasizing hydration, anti-aging, and sun protection.
  • Male Makeup Goes Mainstream: Makeup isn’t just for women anymore. Inspired by BTS and other influential figures, men dabble in foundation, eyebrow grooming, and even lip tints.

BTS's Influence on Men's Cosmetic Procedures

With their meteoric rise to global stardom, the ripple effect began. Young men across continents started to seek the BTS “look.” 

Cosmetic clinics worldwide began reporting an influx of clients referencing the BTS members, requesting procedures such as rhinoplasty, skin treatments, and double eyelid surgeries. Here are a few reasons why:

  • Changing Masculinity Paradigms: The old stereotypes of masculinity are continuously challenged and redefined. BTS’s image aligns with the evolving definitions, pushing men to explore beauty procedures previously deemed “feminine.”
  • Access to Advanced Procedures: With technological advancements, cosmetic procedures have become safer, more efficient, and often non-invasive. Men are more willing to explore these options, with the BTS aesthetic serving as inspiration.
  • Media Exposure: BTS’s omnipresence in media—from music videos to global events—means their unique style and beauty are hard to miss. The continuous exposure has undoubtedly contributed to setting beauty benchmarks.

A Deep Dive Into Aesthetica's Procedures for Men

Aesthetica’s range of procedures for men underscores the changing landscape of male aesthetics. These treatments, combined with the expertise of Aesthetica’s professionals, empower men to take charge of their aesthetic journey. 

As societal perceptions evolve, clinics like Aesthetica ensure men can access the best cosmetic advancements tailored to their unique goals!

Gynecomastia: Confidence Restored

Gynecomastia surgery addresses enlarged male breast tissue, an issue many men face due to hormonal imbalances, weight fluctuations, or genetics. 

Aesthetica’s experts perform this procedure with precision, ensuring natural-looking results. Men who opt for gynecomastia report a significant boost in self-esteem and comfort in their bodies!

Male Liposuction: Sculpting Perfection

While fitness routines are crucial in achieving the desired body contour, stubborn fat doesn’t always budge. 

Male liposuction targets these problematic areas, sculpting the body to achieve a more toned appearance. Frequently addressed body areas include the abdomen, flanks, and chest.

BOTOX: Defying Age Gracefully

No longer exclusive to women, BOTOX has become a staple in many men’s aesthetic routines. It effectively addresses fine lines and wrinkles, offering a rejuvenated facial appearance. 

Aesthetica’s skilled practitioners ensure that the results look natural, retaining facial expressions while reducing signs of aging.

Juvederm: Subtle Enhancements

Juvederm, a dermal filler, allows men to restore facial volume lost with age. Whether it’s enhancing the cheekbones, addressing nasolabial folds, or augmenting the lips, Juvederm provides subtle changes that make a profound difference. At Aesthetica, the focus is on retaining masculinity while achieving a refreshed look.

Kybella: Defining the Jawline

A well-defined jawline is the hallmark of male aesthetics. Kybella, an injectable treatment, targets the fat beneath the chin, often called the “double chin.” With Kybella, men achieve a sharper, more contoured jawline, enhancing their overall facial profile.

Embark on Your Aesthetic Journey Today!

BTS’s influence on the global beauty industry is undeniable. As ambassadors of new-age masculinity, they’ve paved the way for men worldwide to embrace cosmetic procedures and skincare in their quest for aesthetic perfection. 

This trend signifies a broader cultural shift, where definitions of beauty and masculinity are more fluid than ever.

Aesthetica stands at the intersection of cutting-edge technology and expert craftsmanship, dedicated to bringing out the best version of you. 

Why wait to embrace your full potential? Your aesthetic aspirations are within reach—let Aesthetica guide you there!

Meet us at 19500 Sandridge Way, Suite 350, Leesburg, VA 20176, or call us at (703) 574-4342 for a complimentary consultation with Board-Certified Plastic Surgeon Dr. Phillip Chang before moving forward with your procedure. If everything matches up, our team will help you navigate the entire process from beginning to end. Also, remember to check out our blog and social media for more information on cosmetic surgery trends!


  1. Abelman, Devon. “23 BTS Beauty Moments I Can’t Stop Thinking About.” Allure, Allure, 19 Oct. 2018, www.allure.com/gallery/best-bts-beauty-looks. Accessed 18 Oct. 2023.
  2. How K-Pop Empowered Men Everywhere to Embrace Make-up – Esquire, www.esquire.com/style/grooming/a36743526/k-pop-influence-mens-makeup-bts/. Accessed 18 Oct. 2023.
  3. “Korean Male Beauty Standards – 10 Attractive Features in Korea.” My Korean Addiction, 31 May 2023, mykoreanaddiction.com/korean-male-beauty-standards. Accessed 18 Oct. 2023.
  4. Okwodu, Janelle. “Milan Men’s Fashion Week Is Finally Embracing Diversity.” Vogue, Vogue, 17 Jan. 2017, www.vogue.com/article/milan-menswear-runway-diversity-changing-face-of-menswear. Accessed 18 Oct. 2023.
  5. Pham, Jason. “BTS Is Redefining What It Means to Be Masculine & Attractive in America.” StyleCaster, StyleCaster, 8 Nov. 2019, stylecaster.com/entertainment/music/1062253/bts-masculinity-america/. Accessed 18 Oct. 2023.

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