Be Aware of Fraudulent Advertising in Plastic Surgery

Lifestyle Lift Slammed for Deceptive and Illegal Posting

Earlier today, the New York state Attorney General announced it fined Lifestyle Lift, the "facial-firming" mini-lift company, $300,000 for posting fake consumer reviews on the Internet. The Attorney General accused Lifestyle Lift of tricking consumers "into believing that satisfied customers were posting their own stories" about the product. This deception, said the AG, constituted "deceptive commercial practices, false advertising, and fraudulent and illegal conduct" under New York and federal laws. The news out of New York today is thought to be the first case in the US combating "astroturfing" -- the practice of employees of a company posing on the Internet as unaffiliated or independent consumers to praise a product or attack detractors.

In media reports, Lifestyle Lift did not immediately respond to requests for comment.  Lifestyle Lift is a nationally advertised company which provides significantly discounted mini-facelift procedures which they claim are faster and get patients back to work in only a few days. I frequently tell my patients that you get what you pay for. Make sure you see before and after procedures that are performed by the surgeon; not by other doctors in the company. Also make sure the surgeon is a Board Certified Plastic Surgeon. Many doctors are really trained as ENT doctors, Oral Surgeons, or Dermatologists.  They are, in my opinion not properly trained to work on your face and body.

Addendum: To be fair, I have received a letter from the Executive Vice President of the American Academy of Facial Plastic and Reconstructive Surgery stating that their membership of otolaryngologists are trained in the field of Facial plastic and reconstructive surgery.  This additional training requires a competative one year accredited  fellowship incorporating facial plastic and reconstructive surgery.   I have many friends who have completed this fellowship and are excellent surgeons.  None of these friends, however, stray from the face to operating on the breast and or body.  To my knowledge, this still does not include the body ( breast augmentation, tummy tucks, body liposuction ).

Blog by Phillip Chang, MD ( Aesthetica Cosmetic Surgery and Laser Center ) Offices in Loudoun and Fairfax, Virginia.

* All information subject to change. Images may contain models. Individual results are not guaranteed and may vary.